So here I am on a business trip in tiny Port Barre, Louisiana, and for grins I take a photo of this product at the local Walgreen's and post it to my
Facebook Page. Before I can say TACKY BLANKET, voila! I get numerous responses from
FB buddies--we're talking girlfriends to in-laws to a big, burly guy--saying how they have one and they love it. What gives? I used to look at the original infomercials for the
Snuggie with highbrow disdain, assuming they'd never catch on. But here I am, sitting in a damp Louisiana Holiday Inn that smells like a combination of cigarette smoke and air freshener, and there the
Snuggie inventor is, most likely sipping
Pina Coladas on a beach in Tahiti.
This just reminds me of all the times I've seen something I wish I had created on my own, thinking
damn, if only I did that!
For example, the
Don't Sweat the Small Stuff book series. Good Lord, just imagine sitting down at your desk with a scratch pad, scribbling all the things we shouldn't take too seriously. But the author did it, and now we have
Don't Sweat the Small Stuff for moms, dads, teens,
pre-teens and whatnot. I'm waiting for one to come out for my dogs. They should stop worrying about passing cars, construction workers and the ankles of assorted visitors.
Then there's the
Chicken Soup books. This especially peeves me because I'm the queen of sappy sentimentality. Everyone who knows me knows this, having winced at the occasional one-off e-mails I tearfully send reminding them of good times, first kisses, pet funerals and who knows what else. And again, we now have a
Chicken Soup book for every need. I refuse to read them.
And then there's the
Snuggie. Enough said.
So today I am making a pledge: I will think harder about books and products I can bring to market to enhance the lives of others while making me stinking rich.
For starters, the inflatable workout shoe. How many times have business travelers packed big, bulky workout shoes in their suitcases, using much-needed space with the hope of exercising once they get to their point of destination? And if you're like me, half the time you don't work out anyway so you took up all that space for nothing.
Grrrrr. My response to this "pain point" (cool marketing term meaning
where there is pain, there is a marketing opportunity) is a shoe that folds flat in your suitcase and can be blown up if you actually want to work out. I've been yakking about this since my
corporate training-related travels of 1998, but have yet to make it real. Anyone want to join me? Anyone?
Bueller?
Bueller?
If not, then post your entrepreneurial ideas and let's see if we can team together and make them happen! Of course, don't post anything you're truly serious about, in the case your idea will be lifted and you sue me since I came up with the posting concept in the first place. That would bite.
Ideas, anyone? I'm waiting! In the meantime, I'll be packing my things to get out of this damp hotel room and embark upon my drive home, to Houston. Dare me to stop by the Walgreen's and buy a
Snuggie?
Hmmmmm.....
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